The Official Story: Warn Industries is the world’s most recognized brand in off-road products. The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive vehicles and ATVs. As well, the WARN Industrial and WARN Works (for utilitarian use) brands offer high-performance, quality products for today’s hard worker.
Did You Know: Warn Industries manufactures more than 600 products and accessories for off-road, and Industrial use. From winches to axles and hubs, and new proprietary 4WD control systems, WARN customers have chosen WARN products for their durability, reliability and dependability.
Now onto my story: One of the first media events that I went to (10 years ago!) was a WARN launch that included two days of being at WARN and a full factory tour. I can say with confidence, that when we say WARN, 90% of people instantly think about Winches. But did you know that their first product, and most important product that is still going into OEM trucks today, is the hub? Made in Oregon! The winches are made and tested there! My most recent trip was in December of 2013 and got a tour of a different facility that builds more of their custom branded winches…and lots of hubs. Over the years, they have extended into building hoists, winch accessories, mounting systems, bumpers, body armor, plow systems and off-road lights.
This brings us to Moab: Every year for the last six, I have had the opportunity to share two days on the trail with the whole WARN crew. I can’t express what an awesome group of people they are. Nice, core, customer oriented, fun, intelligent, interesting, hard-working. Jessi Combs joined their group as a spokesperson a couple years ago, adding more spice to the mix. This year was no different. We did Strike Ravine on Sunday with ARB, Skyjacker Suspensions and the Media, and then on Monday did Kane Creek with guests who were picked from Social Media. There is never a dull moment on the trail with WARN…because, of course…we have to use our winch at least once!